Data-Ism: The Revolution Transforming Decision Making, Consumer Behavior, and Almost Everything Else - Hardcover

"Steve Lohr lays out the promise, the personalities, and the perils of big data in an entertaining and enlightening book."--Hal Varian, chief economist at Google

"The digitization of business has created staggering amounts of data and unprecedented opportunities for data-driven decision-making. If you want to understand this new territory, Steve Lohr is the trusted, insightful guide you need."--Erik Brynjolfsson, co-author of The Second Machine Age: Work, Progress and Prosperity in a Time of Brilliant Technologies.

"If you want to understand where our world is headed, you need to read this book. It goes beneath the surface of Big Data to provide a penetrating view of the people exploring the edges of how to extract more value from the data."--John Hagel, Co-Chairman, Center for the Edge

"Big data has the potential to make us healthier and more effective. Learn why, and what will happen, in Steve Lohr's important new book."--Eric Schmidt, executive chairman of Google

"Transformative"--Vanity Fair

"In this accessible introduction to a complex topic, Lohr offers insight valuable to both businesses and everyday people."--Publishers Weekly

Transformative --Vanity Fair"

The digitization of business has created staggering amounts of data and unprecedented opportunities for data-driven decision-making. If you want to understand this new territory, Steve Lohr is the trusted, insightful guide you need. --Erik Brynjolfsson, co-author of The Second Machine Age: Work, Progress and Prosperity in a Time of Brilliant Technologies."

If you want to understand where our world is headed, you need to read this book. It goes beneath the surface of Big Data to provide a penetrating view of the people exploring the edges of how to extract more value from the data. --John Hagel, Co-Chairman, Center for the Edge"

In this accessible introduction to a complex topic, Lohr offers insight valuable to both businesses and everyday people. --Publishers Weekly"