How to Think Like the World's Greatest New Media Moguls: Business Lessons from Geraldine Laybourne (Oxygen.com), Jeff Taylor (Monster.com), Steve Case ... Other New Media Sensations (Leader's Edge S.) - Hardcover

Marcia Layton Turner is the author or co-author of five other books, including How to Think Like the World's Greatest Marketing Minds and The Unofficial Guide to Starting a Small Business, lauded as one of the Best Business Books of 1999 by Library Journal. She has also penned countless magazine and newspaper articles related to marketing and business planning.

Turner has spent time in the corporate world, in the marketing communications department at Eastman Kodak Company, as well as in the small business arena, where she has spent the last eight years consulting with small and mid-sized ventures on marketing planning and implementation. She was one of the earliest users of online technology, having been one of the daring few to try Prodigy's groundbreaking service and then later migrating to CompuServe and the Internet.