Business: Connecting Principles to Practice - Hardcover

Business: Connecting Principles to Practice connects students to learning and success, while connecting principles to practice.
The second edition integrates the gold standard content of the #1 text on the market, Understanding Business with Connect, McGraw-Hill's Web-based assignment and assessment platform, to create the tightest textbook/technology solution for the Introduction to Business course.
Students connect to learning and success, and connect the principles of business to practice through the texts student centered approach, design, and market-leading digital products.

Bill Nickels is professor emeritus of business at the University of Maryland, College Park. He has over 35 years experience teaching graduate and undergraduate business courses, including introductory courses in business, marketing, and promotion. He has won the Outstanding Teacher on Campus Award four times and was nominated for the award many other times. He received his MBA degree from Western Reserve University and his PhD from The Ohio State University. He has written a marketing communications text and two marketing principles texts in addition to many articles in business publications. He has taught many seminars to business people on subjects such as power communications, marketing, non-business marketing, and stress and life management.