The Strategy of the Dolphin: Winning Elegantly by Coping Powerfully in a World of Turbulent Change - Hardcover

The strategy of the "dolphin" has become the new business metaphor for the 1990s. It is a search for what works, for what makes sense, for what will get the job done and goals met. It is a counter to the predominant myths of the business climate, ie the "shark" strategy, which says that the corporate battlefield only produces winners or losers, and the "carp" strategy, that says success depends on not making organizational waves. In this book the reader will find new techniques for originating constructive change and maximizing human resources. Dudley Lynch is president of Brain Technologies Corporation and the author of "Your High Performance Business Brain - An Operator's Manual".