The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making: A Guide to Profitable Decision Making: United States Edition - Softcover
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Texto en inglés. Tapa dura con sobrecubierta de editorial ilustrada. Como nuevo. Practical in focus and lively in style, this book provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development. Numerous walk-through examples show how companies successfully or unsuccessfully implement pricing strategies. Strategic Pricing, Costs, Financial analysis, Customers, Competition, Price-center strategy, Life Cycle Pricing, Managing Value Perceptions, Segmented Pricing, Pricing in and through Distribution Channels, Competitive Advantages, Customer Research for Pricing, The Law and Ethics.
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Practical in focus and lively in style, this book provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development. Numerous walk-through examples show how companies successfully or unsuccessfully implement pricing strategies. Strategic Pricing; Costs; Financial analysis; Customers; Competition; Price-center strategy; Life Cycle Pricing; Managing Value Perceptions; Segmented Pricing; Pricing in and through Distribution Channels; Competitive Advantages; Customer Research for Pricing; The Law and Ethics. For Marketing Managers, Product Managers, Managers of Pricing, Managers of Strategic Planning.
Reseña del editor:
"The best book ever written about pricing is The Strategy and Tactics of Pricing by Tom Nagle and Reed Holden-these guys know their stuff and it works!" - Guy Kawasaki, CEO, Garage Technology Ventures "For more than a decade, this book has been the most influential and highly regarded reference among pricing professionals." - Eric G. Mitchell, President, The Professional Pricing Society "Most executives name pricing as their major challenge and major weakness. This book is an answer. It is full of new ideas arid insights." - Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Northwestern University "An investment in Tom and Reed's book will give you the highest return you've ever had. It's an investment you can't afford not to make." - Dan Nimer, President, DNA Group
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- VerlagRoutledge
- Erscheinungsdatum2001
- ISBN 10 013026248X
- ISBN 13 9780130262486
- EinbandTapa blanda
- Auflage3
- Anzahl der Seiten398
- Bewertung
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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making
Verlag:
Taylor & Francis Inc, United States, New York
(2001)
ISBN 10: 013026248X
ISBN 13: 9780130262486
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Buchbeschreibung Paperback. Zustand: Very Good. Practical in focus and lively in style, this book provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development. Numerous walk-through examples show how companies successfully or unsuccessfully implement pricing strategies. Strategic Pricing; Costs; Financial analysis; Customers; Competition; Price-center strategy; Life Cycle Pricing; Managing Value Perceptions; Segmented Pricing; Pricing in and through Distribution Channels; Competitive Advantages; Customer Research for Pricing; The Law and Ethics. For Marketing Managers, Product Managers, Managers of Pricing, Managers of Strategic Planning. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. GOR002667298
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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making
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Buchbeschreibung Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Artikel-Nr. M0013026248X-G
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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making
Verlag:
Prentice Hall
(2002)
ISBN 10: 013026248X
ISBN 13: 9780130262486
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Buchbeschreibung Zustand: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. Dust Jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780130262486. Artikel-Nr. 8724499
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Beispielbild für diese ISBN
The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making
Verlag:
Prentice Hall
(2002)
ISBN 10: 013026248X
ISBN 13: 9780130262486
Gebraucht
Hardcover
Anzahl: 1
Anbieter:
Bewertung
Buchbeschreibung Zustand: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. Dust Jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780130262486. Artikel-Nr. 8724500
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The Strategy And Tactics of Pricing: a Guide to Profitable Decision Making
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Buchbeschreibung Zustand: Muy bueno. : Practical in focus and lively in style, the book provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development. Some subjects discussed include costs and their effects on pricing decisions, financial analysis, influencing the purchase decision, and life cycle pricing. Other topics include value-based sales and negotiation, segmented pricing, pricing in the marketing mix, channel strategy, measuring perceived value and price sensitivity, and ethical and legal constraints on pricing. There is an expanded and revised chapter on managing value perceptions and price expectations; and more examples particularly relating to e-commerce. EAN: 9780130262486 Tipo: Libros Categoría: Ventas|Marketing|Economía (Libros) Título: The Strategy And Tactics of Pricing: a Guide to Profitable Decision Making Autor: Nagle, Thomas Editorial: Routledge Idioma: EN Páginas: 398 Peso: 635. Artikel-Nr. Happ-2023-02-15-9e5b45aa
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Beispielbild für diese ISBN
The Strategy And Tactics of Pricing: a Guide to Profitable Decision Making
Anbieter:
Bewertung
Buchbeschreibung Zustand: Como nuevo. : Practical in focus and lively in style, the book provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development. Some subjects discussed include costs and their effects on pricing decisions, financial analysis, influencing the purchase decision, and life cycle pricing. Other topics include value-based sales and negotiation, segmented pricing, pricing in the marketing mix, channel strategy, measuring perceived value and price sensitivity, and ethical and legal constraints on pricing. There is an expanded and revised chapter on managing value perceptions and price expectations; and more examples particularly relating to e-commerce. EAN: 9780130262486 Tipo: Libros Categoría: Ventas|Marketing|Economía (Libros) Título: The Strategy And Tactics of Pricing: a Guide to Profitable Decision Making Autor: Nagle, Thomas Editorial: Routledge Idioma: EN Páginas: 398 Peso: 635. Artikel-Nr. Happ-2024-04-17-187187e8
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