The Economic Way of Thinking - Softcover

"I feel very positive about this revision. I liked The Economic Way of Thinking before and now I like it better." - Howard Swaine, Northern Michigan University (Has used Heyne since the first edition.) "It is a bit like Zen economics ... It is an excellent introduction to economics text that explains not only some of the technical aspects of economics (supply and demand, comparative advantage, marginal analysis, etc.) but also the social science dimensions of the discipline (and sometimes the philosophical and ethical aspects of the discipline). It uses language, as opposed to math or graphs, to convey the concepts. Heyne is very clever and the book is beautifully written. I think it stands in the first rank of introductory economics texts along with Samuelson and Alchain & Allen..." - Mark McNeil, Irvine Valley College, California "The strengths of this text are its intellectual approach-it seems to be written as a whole and not just a few principles chapters thrown together..." - James Swofford, University of Southern Alabama "The new authors have made a serious and successful attempt to maintain the comfortable narrative style of Heyne's previous editions. In my role as a teacher ... I am delighted with the direction of change as well as the reordering of chapters. From what I have seen of the Tenth Edition, there are discussions that are entirely appropriate for my audience and they are pitched at approximately the right level of reading skill and experiential background. - Joseph Fuhrig, Golden Gate University

The text is designed primarily for a one semester survey course in general economics. It has also been successfully used in M.B.A. economics courses and in Master's courses in economic education. The Economic Way of Thinking develops the basic principles of micro- and macroeconomic analysis, and rigorously employs them as tools rather than ends unto themselves. This text introduces students to a method of reasoning; to think like an economist. It teaches students through example and application. It even teaches by showing students how not to think, by exposing them to the errors implicit in much popular reasoning about economic events.