Strategic Management: A Casebook - Softcover

Appropriate for Strategic Management and Business Policy courses. This text effectively presents the concept of strategy and high-quality, class-tested cases with the underlying theme of a general manager facing issues of strategy formulation and implementation, strategic change, and personal action. Cases include those from the Richard Ivey School of Business and Harvard Business School. Companion text to Crossan/Fry/Killing, Strategic Analysis and Action, Fifth Edition.