Strategic Management: Concepts - Softcover

Created primarily for an undergraduate course in Strategic Management. Offering the same comprehensive, cutting-edge coverage found in the core text. Strategic Management: Concepts, Fourth Edition is ideal for instructors who prefer to use a separate casebook or their own cases. Interesting in both content and format, it integrates the most recent academic theory with current business practices in strategic management, and liberally illustrates concepts with examples from some of today's most progressive global organizations.