Business Strategy: An Introduction - Softcover
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Business Strategy provides a straightforward introduction to strategy which is global in coverage and full of helpful features such as 'guru guides', hot topics to research and case studies
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Críticas:
'This is an extremely well-conceived book. It is concise, clear and straightforward, yet is rigorous in its coverage of the key areas of strategic management. It is well-balanced across strategic analysis, formulation and implementation and makes very good use of case studies and exercises questions. This book really is a breath of fresh air.' – Dr Emanuel Gomes, Principal Lecturer in Corporate Strategy, Coventry University, UK
'An innovative and practical approach to analysing the many elements that together form business strategy. There is no doubt that this text will engage the reader, as it offers many contemporary and practical examples that provide clarity and make sense of the many theoretical concepts, allowing the reader to develop a progressive and embedded understanding of the process.' - Kevin Burt, Lecturer in Strategy, Lincoln Business School, University of Lincoln, UK
'This book is a helpful addition to the library of core textbooks on business strategy. It covers all the main topic areas in a well written and thoughtful manner and is cleverly constructed in order to allow students to take their study further. The book not only offers case studies but identifies areas for debate and research which are important for students engaged at this level. Another pleasing feature is the brief biographies for some of the main management gurus which allow students to know something about the scholar as well as his or her ideas. This book will be useful for any final year undergraduate or postgraduate student studying business strategy.' - Dr Jim Martin Keane, Director of Studies, Business Management Course Group, University of Gloucestershire, UK
Reseña del editor:
'An innovative and practical approach to analysing the many elements that together form business strategy. There is no doubt that this text will engage the reader, as it offers many contemporary and practical examples that provide clarity and make sense of the many theoretical concepts, allowing the reader to develop a progressive and embedded understanding of the process.' - Kevin Burt, Lecturer in Strategy, Lincoln Business School, University of Lincoln, UK
'This book is a helpful addition to the library of core textbooks on business strategy. It covers all the main topic areas in a well written and thoughtful manner and is cleverly constructed in order to allow students to take their study further. The book not only offers case studies but identifies areas for debate and research which are important for students engaged at this level. Another pleasing feature is the brief biographies for some of the main management gurus which allow students to know something about the scholar as well as his or her ideas. This book will be useful for any final year undergraduate or postgraduate student studying business strategy.' - Dr Jim Martin Keane, Director of Studies, Business Management Course Group, University of Gloucestershire, UK
Business Strategy is a compact, plain-speaking textbook for those approaching strategy for the first time. Key features include: international case studies; chapters on current issues such as CSR, emerging markets and new technologies; hot topics: research project areas to investigate, and guru guides: bite-sized bios of key thinkers in the field.
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- VerlagBloomsbury 3PL
- Erscheinungsdatum2011
- ISBN 10 023021858X
- ISBN 13 9780230218581
- EinbandTapa blanda
- Auflage3
- Anzahl der Seiten392
- Bewertung
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Zustand: AusreichendA readable copy of the book which... Mehr zu diesem Angebot erfahren
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Beispielbild für diese ISBN
Business Strategy: An Introduction
Verlag:
Red Globe Press
(2011)
ISBN 10: 023021858X
ISBN 13: 9780230218581
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Paperback
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Buchbeschreibung Paperback. Zustand: Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration. Artikel-Nr. GOR006246488
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Beispielbild für diese ISBN
Business Strategy: An Introduction
Verlag:
Red Globe Press
(2011)
ISBN 10: 023021858X
ISBN 13: 9780230218581
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Paperback
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Buchbeschreibung Paperback. Zustand: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Artikel-Nr. GOR004479411
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Business Strategy: An Introduction
Verlag:
Palgrave Macmillan
(2011)
ISBN 10: 023021858X
ISBN 13: 9780230218581
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Softcover
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Buchbeschreibung Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1000grams, ISBN:9780230218581. Artikel-Nr. 9316784
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