Promotional Strategy:Managing The Marketing Communications Process (MCGRAW HILL/IRWIN SERIES IN MARKETING) - Hardcover
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Book by James F Engel Martin R Warshaw Thomas C Kinnear
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Reseña del editor:
Engel, Warshaw, and Kinnear represents sophisticated coverage of the development of a promotional program for a business or non-profit enterprise from a managerial perspective. The structure is based on providing the students with a thorough understanding of consumer decision processes and communication theory. "PROMOTIONAL STRATEGY" concludes with a thorough discussion of the economic and social dimensions of promotion.
Reseña del editor:
This text explores the development of a promotional program for a business or non-profit enterprise from a managerial perspective with a solid foundation in communication and communication behaviour theory.
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- VerlagMcGraw-Hill Education
- Erscheinungsdatum1994
- ISBN 10 0256122407
- ISBN 13 9780256122404
- EinbandTapa dura
- Anzahl der Seiten640
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Promotional Strategy:Managing The Marketing Communications Process (MCGRAW HILL/IRWIN SERIES IN MARKETING)
Verlag:
McGraw-Hill Education - Europe, United States, New York
(1994)
ISBN 10: 0256122407
ISBN 13: 9780256122404
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Paperback
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Buchbeschreibung Paperback. Zustand: Very Good. Engel, Warshaw, and Kinnear represents sophisticated coverage of the development of a promotional program for a business or non-profit enterprise from a managerial perspective. The structure is based on providing the students with a thorough understanding of consumer decision processes and communication theory. "PROMOTIONAL STRATEGY" concludes with a thorough discussion of the economic and social dimensions of promotion. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. GOR003783364
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Beispielbild für diese ISBN
Promotional Strategy: Managing the Marketing Communications Process (MCGRAW HILL/IRWIN SERIES IN MARKETING)
Verlag:
Irwin Professional Publishing 01/01/1994
(1994)
ISBN 10: 0256122407
ISBN 13: 9780256122404
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Hardcover
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Buchbeschreibung Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Artikel-Nr. 7719-9780256122404
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