Managing the Big Picture in Colleges and Universities: From Tactics to Strategy (Ace Praeger Series on Higher Education) - Hardcover

In the past, colleges and universities relied on 'small picture' tactics to determine insititutional direction. Even now, many institutions are missing a 'big picture' approach to leadership and management. In an environment where business continues to aggressively optimize the opportunities it sees in higher education, institutional leaders must adopt a more strategic approach to guiding colleges and universities into the future. Strategy must become an essential part of the organizational architecture of every college and university.

Richard L. Alfred is professor of higher education in the Center for the Study of Higher and Postsecondary Education at the University of Michigan. The author of more than 150 books, articles, and monographs on organizational strategy, leadership and management, effectiveness, and change management, his award-winning 2005 book Managing the Big Picture in Colleges and Universities: From Tactics to Strategy ushered in a new way of thinking about management in colleges and universities. During a 40-year career, Dr. Alfred has worked with several hundred colleges in designing strategy, strategic plans, institutional effectiveness models, and transformational strategies to enhance organizational performance.