Survey Research for Managers: How to Use Surveys in Management Decision-making - Softcover

The aim of this book is to illustrate the ways in which surveys can be used to improve the quality of decision-making in business and government. It is about the use of surveys rather than how they are conducted, and provides examples of the ways in which research can be used.

This book provides an introduction to the ways in which managers can use surveys to improve their decision-making. It focuses on how straightforward survey data can be used to improve the overall quality of management. Apart from managers, the book will be of interest to those who advise businesses, especially in the fields of marketing and communications - management consultants, marketing and public relations consultants and advertising agencies - as well as students and academics who will benefit from the insights it provides into how survey research is applied to solve practical problems in the 'real world'.