The Last Campaign: How Harry Truman Won the 1948 Election - Hardcover

The author of The Third World and the Cold War focuses on the TrumanDewey campaign, analyzing the use of mass media to win voters and the rise of fringe parties on both ends of the political spectrum. 15,000 first printing.

ast presidential campaign in which Americans truly had a choice across the ideological spectrum, from the far Right to the far Left. And the winner, according to pundits and pollsters alike, would be the Republican standard-bearer, Governor Thomas E. Dewey of New York. After sixteen years of Democratic rule, Americans seemed tired of the party and, in particular, of the somewhat inept incumbent, Harry Truman. Furthermore, Truman's chances appeared doomed by the growing strength of Henry Wallace's left-wing Progressive Party and Strom Thurmond's right-wing States' Rights Party, both drawing upon traditional Democratic constituencies.

Zachary Karabell tells the fascinating story of all four campaigns. We see how Truman's staff developed a superb reelection plan that ignored the South and concentrated on the farm vote — a scheme that would give birth to Truman's historic "whistle-stop" tour of the nation's heartland. We learn how Dewey nearly lost the GOP nomination to Harold