Research Methods for Business - Softcover

"The examples used are all based on research in a business environment." (Times Higher Education Supplement, Thursday 28th February 2008) "[The book] provides a functional, introductory treatment of research methods useful in business contexts for a wide audience".The International Journal of Accounting June 2008

Business Research is a truth-seeking function that gathers, analyses, interprets and reports information so that business decision makers become more effective. "Research Methods for Business" is a new European business research methods book. The authors present a balance between quantitative and qualitative methods in an easy-to-read style, with plenty of relevant real world examples. This work includes key features such as: a new focus on qualitative methods with the inclusion of four new chapters; European examples; practical illustrations of business research techniques with examples from Europe; new cases at the end of each chapter based on business problems in Europe; the addition of a new co-author, Professor Mike Page, Dean of Rotterdam School of Management. Professor Page adds a Northern European perspective.