Internet Marketing - Softcover

"The style has much to recommend in terms of price and accessibility. There is much useful, practical content that is not emphasised in other texts. The book is essential reading for those delivering internet marketing modules." (Times Higher Educational Supplement, 2nd March 2001)

GET STREET SMART WITH THE WALL STREET JOURNAL! With the purchase of Internet Marketing, students get access to the Interactive Journal for the duration of the course! And a complimentary 10 week subscription to the print edition of the Wall Street Journal. The Wall Street Journal contains articles and activities that put the reader at the cutting-edge of today's marketing world. From award-winning reports about current practices, to a goldmine of resources for research and advice on career development, the Journal offers essential tools for marketing success! Best of all, the Internet Marketing Web site integrates the rich variety of learning and career development opportunities of the Journal with chapter learning activities. For complete details on accessing your Wall Street Journal print and Interactive Journal through the Hofacker Web site, see the Password Registration card enclosed in this book.