E-marketing (Working the WEB) - Softcover

"Whether you are still planning a start--up or if you are hoping to bring your companya s marketing efforts up to date, you will find that E--Marketing is an essential starting point." (Sales Director, January 2001) "This title will offer a valuable insight into the techniques that can be utilised to promote your business." (Internet Works, March 2001) "a useful starting point...comprehensive book...a great number of references to useful websites"... (Freelance Informer, October 2001) "...provides an articulate, straightforward introduction to marketing online. Its breadth of scope is impressive..." (Arts Professional, 10 February 2003)

The opportunities are endless but you need to know what you want to achieve and how to go about achieving it. In this comprehensive book Simon Collin provides all the latest information you need to understand and use the range of new tools available. He points out the pitfalls as well as highlighting the advantages of using the Internet. Whether you are still planning a start--up or if youa re hoping to bring your marketing efforts up to date, you will find this book an essential starting point. E--marketing is packed with references to useful websites and each chapter covers a particular area of marketing and explains how it works on the Net