McCormack on Communicating (McCormack business) - Hardcover

In McCormack on Communicating one of the world's most admired entrepreneurs takes readers from the basics to the finer points of writing and talking to other people. You will learn: How to explain anything to anyone. Nine ways to win an argument. The art of asserting yourself without offending. The games people play with the truth. Four forms of persuasion. How to take the unintended sting out of your memos. When the messenger means more than the message. Public speaking far private people. How to construct instructions that actually instruct. How to read (or hear) between the lines. Drawing on his personal experience and extraordinary success, focuses on key disciplines and shares his philosophy in the candid, richly anecdotal style that has made him an international bestseller.