Service Industries Marketing: New Approaches

ISBN 10: 0714644390 ISBN 13: 9780714644394

Verlag: Routledge, 1998

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Rese�a del editor:

This book covers a wide spectrum of topics, service contexts and methodologies and reflects the broad range of current services research. Its aim is to provide an eclectic overview of services marketing by including papers that demonstrate the breadth and depth of research in this area, and it reflects the international scope and the strength of the discipline as we enter the new millennium.

Biograf�a del autor:

Hogg, University of Stirling.

Hans Kasper is Professor of Services and Retail Management at Maastricht University and Director of Etil bv.

Piet van Helsdingen is Lecturer of Services Marketing at the Vrije Universiteit and a management trainer and consultant on service concepts in Amsterdam.

Mark Gabbott is Professor of Marketing, Head of the Department of

Marketing and Deputy Dean, Faculty of Business and Economics at Monash University.

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