What's Next?: Exploring the New Terrain for Business - Softcover

What's Next? brings together fifty of the world's most remarkable scientists, educators, writers, economists, artists, historians, inventors, and other thought leaders of Global Business Network to provide insights into the new forces that will shape the business environment over the next decade. Kelly and Leyden have compiled a unique collection of surprising and provocative observations out of a series of recent interviews with such pioneering thinkers as: Francis Fukuyama on biotech, Ester Dyson on Russia, Peter Schwartz on geopolitics, and poet and educator Betty Sue Flowers on identity and spirituality. The result is a highly stimulating field trip to the future that also provides practical suggestions on how organizations can adapt effectively to this new terrain for business.

Eamonn Kelly is CEO and President of Global Business Network, a member of the Monitor Group. Kelly also heads GBN's consulting practice and has worked at senior levels with dozens of the world's leading corporations, as well as with global and national public agencies. He lives in San Rafael, California. Peter Leyden is Global Business Network's Knowledge Developer. Co-author of The Long Boom and former managing editor of Wired magazine, he also served as special correspondent in Asia for Newsweek. He lives in Berkeley, California. Visit the authors' website at www.gbn.com.