The Caffeine Advantage: How to Sharpen Your Mind, Improve Your Physical Performance, and Achieve Your Goals--The Healthy Way - Hardcover

We all know that caffeine helps keep you awake and alert, but the things we don't know about caffeine could fill a book. Now Bennett Alan Weinberg and Bonnie K. Bealer, the award-winning authors of The World of Caffeine, the foremost reference book on the science and culture of caffeine, have done just that -- creating an authoritative self-help guide to caffeine's little-known practical secrets and benefits. Based on groundbreaking new research, The Caffeine Advantage offers step-by-step programs that show you how caffeine can improve your IQ, memory, mood, athletic ability, physical condition, and performance at work. In the process, Weinberg and Bealer debunk common myths and misconceptions -- that caffeine causes hypertension, anxiety, heart disease, even cancer -- and show the many positive and life-changing effects of strategic caffeine use.

Everyone in today's competitive environment is looking for an edge, and caffeine can provide the little boost that gives you the advantage you need to succeed. The key is knowing what caffeine can do for you and how to use it effectively. Here are just some of its amazing advantages:

• Improves your ability to think clearly and solve problems, and can actually raise your IQ

• Increases your short-term memory, helps you concentrate, and relieves boredom

• Is a powerful antioxidant, combating muscle damage and helping you to stay younger

• Improves your mood and overcomes depression, creating an "attitude of success"

• Helps you run, swim, and cycle longer and faster

• Increases the painkilling power of common analgesics and is itself a strong pain reliever

• Grows brain cells in the areas of the brain responsible for long-term memory

Already widely acclaimed by many of the foremost academic researchers in the world, including Dr. Paul Kulkosky, whose foreword introduces the book, The Caffeine Advantage delivers a comprehensive program for working smarter, not harder, and for improving mood, athletic fitness, and mental performance.

Bennett Alan Weinberg is a leading authority on the science of caffeine. In 1986 he founded a consulting firm specializing in pharmaceutical and medical communications, serving many of the Fortune 500 companies. His work includes developing Continuing Medical Education (CME) programs to train physicians in the diagnosis and treatment of disease and in the use of pharmaceuticals. A graduate of Columbia College and New York University School of Law, he has taught at Temple University.