Starting a Successful Business: Start Up and Grow Your Own Company - Softcover

Setting up a small business and ensuring its survival can be a daunting task. One in three new businesses fail inside a year, mainly due to a lack of proper preparation and forward planning. Salvation is now at hand in the shape of Starting a Successful Business.

In this fully revised new edition, Michael Morris takes you through each important step in the start up process in a clear, accessible style. Crucially, he highlights the pitfalls along the way and shows you how to avoid them. The major problems facing any new business are discussed, and practical solutions are offered to issues such as:

creating a business plan;

selecting premises;

employing staff;

raising and managing finance;

taxation and VAT;

marketing and advertising.

legal considerations.

insurance.

This book takes into account all types of business start up and the needs of businesses with ambitions to grow. It has helped many thousands of people to refine and develop their plans, avoid the dangers and survive those first crucial years. Now it's your turn!

Michael Morris

Michael Morris has a background in sales, marketing and general management for mainly American consumer-goods companies; in a civil service quango developing and delivering growth consultancy for small, rural firms; in the Open University Business School as a manager and academic. Currently semi-retired and, when not sailing or walking, teaching, writing and working on aspects of management NVQ developments for the Open University.