Crm in Financial Services: A Practical Guide to Making Customer Relationship Management Work - Softcover

"A unique and stimulating read. A breath of fresh air from Bryan and Merlin, bringing hands-on practical experience and insight from themselves and industry professionals. They have seized the opportunity to marry theory with the knowledge of what really works on the ground." -- Karen Jones, Marketing Director, GMAC Residential Funding (a General Motors company) ""A unique and stimulating read. A breath of fresh air from Bryan and Merlin, bringing hands-on practical experience and insight from themselves and industry professionals. They have seized the opportunity to marry theory with the knowledge of what really works on the ground."" -- Karen Jones, Marketing Director, GMAC Residential Funding (a General Motors company)

CRM in Financial Services gives a whole host of suggestions as to how companies can improve their CRM and achieve the anticipated return on investment. It shows how to avoid the main problems and challenge some of the conventional wisdom about what is happening in the financial services market.