The 30 Day MBA: Your Fast Track Guide to Business Success - Softcover

"Short of taking an MBA direction itself, this book offers a solid substitute... Any business library - and many a general interest lending library - needs this." - "Midwest Book Review" ."..everything from business savvy on markets and competitors to research data, case studies, and free business tool downloads. Any business library - and many a general interest lending library - needs this." -- Midwest Book Review "[E]verything from business savvy on markets and competitors to research data, case studies, and free business tool downloads. Any business library - and many a general interest lending library - needs this." --Midwest Book Review "Written for professionals in large and small organizations in the public and private sectors, this book reviews key concepts of business and offers a wealth of links to free learning resources online. The reader-friendly layout includes numerous organization charts, comparison tables, and decision algorithms. This second edition adds material on break-even analysis....Chapter links point to online library and information sources, case examples, and podcasts and video lectures from major business schools. The book's companion website offers short tests. In addition to professionals, the book will also be also useful to students considering business school." --Book News, Inc. ."..everything from business savvy on markets and competitors to research data, case studies, and free business tool downloads. Any business library - and many a general interest lending library - needs this." -- Midwest Book Review "Written for professionals in large and small organizations in the public and private sectors, this book reviews key concepts of business and offers a wealth of links to free learning resources online. The reader-friendly layout includes numerous organization charts, comparison tables, and decision algorithms. This second edition adds material on break-even analysis....Chapter links point to online library and information sources, case examples, and podcasts and video lectures from major business schools. The book's companion website offers short tests. In addition to professionals, the book will also be also useful to students considering business school." -- Book News, Inc.

Drawing on the twelve core disciplines of business, including business law, economics, marketing and finance, this second edition of the hugely successful The 30 Day MBA shows you to use key business concepts and tools to assess business decisions and implement strategy. You will be able to create your own Management Information Resource Centre, giving you access to business information on markets and competitors, research data and case studies, as well as hundreds of free business tools to help you carry out analyses. Importantly it will equip you with the knowledge and confidence to take part in strategic decisions alongside MBA graduates. Now including a thorough explanation of the 'break-even' analysis - the tool for making cost, volume, pricing and profit decisions - and case studies detailing economically resilient brands with particular focus on developing countries, The 30 Day MBA, second edition places MBA skills within reach of all professionals and students.