Conferences and Conventions: A Global Industry (Events Management) - Softcover

"... essential reading for anyone interested to learn more about the processes, business models and key success factors that characterise the conference industry. A must for present, or potential practitioners!"
Mady Keup, Chair of the British Association of Conference Destinations.

"... an excellent reference for those starting out in the industry, and for those involved in leading or teaching others to create great events."
Peter Mainprice, Chairman of the Association of British Professional Conference Organisers.

"At last - the book that students and teachers of conference planning and conference management have been waiting for. In the UK and beyond, Tony Rogers' 360-degree, in-depth analysis of the meetings and conference industry and his lively and stimulating approach to the subject will make this book essential reading for anyone with an interest in studying this fascinating and vitally important industry".
Rob Davidson, Senior Lecturer in Business Travel and Tourism, University of Westminster.

"The book is an ideal source of information for anyone studying business tourism-related subjects at undergraduate level. It is also useful for post-graduates and people in industry who may wish to develop their breadth of knowledge.

In short, comprehensive coverage of all the key aspects of the industry....this specific text is a welcome addition, covering some areas that others do not."
Kevin Fields, Subject Leader for Convention Management & Events Planning, Birmingham College of Food & Tourism

"...fascinating reading and extremely useful."
Sarah Storie-Pugh, Managing Director, Concorde services, UK and Immediate Past President of the International Association of Professional Congress Organisers

"What a fabulous tool for anyone coming into the industry at any level, we will certainly use it for an educational resource for all our events and sales people."
Stephen Walker, Director of Sales and Marketing, The Westin Turnberry Resort, Scotland

"...an outstanding book which provides a thorough look at the industry....required reading!"
Matthew B. Carter, Vice President of Strategic Development, Indianapolis Convention & Visitors Association & Tourism Tomorrow, Inc., USA

"A comprehensive and well-researched book which inspires any beginner to the conference market."
Mike Lyon, Director, Write Style Communications Ltd

Conferences and Conventions: a global industry is illustrated with case studies and examples from around the world, including Great Britain, Germany, Philippines, United States and Australia. It also provides reflective question at the end of each chapter so that readers can test their knowledge and reflect on the issues raised.

The text looks at the following specific issues:

* The origins of the conference industry
* Business tourism and leisure tourism
* The buyers and the suppliers
* Marketing and branding
* The design of conference facilities
* Employment and people

* Dedicated book on the conference and conventions industry - everything you need to know about the sector
* Global range of case studies backing the theory with an applied insight into how it's done in practice
* User-friendly, accessible approach actively helps the reader to absorb and understand information