The Everyday Activist: Everything You Need to Know to Get Off Your Backside and Make a Difference - Softcover

From unplugging your mobile phone charger at night, to eating seasonal food and pledging to take fewer flights, there are countless small things you can do, every day, that won't take much time or effort. The beauty of 'everyday activism' is that, taken together, lots of people doing lots of small things can change the world. Whether you have two minutes or two years to spare, The Everyday Activist is a treasury of motivation and ideas. Be inspired. Kick apathy by reading true stories of people whose simple efforts have made a huge difference. Identify the problems that you care about, at a local, national or global level -- and find out how you can go about tackling them. And if you are motivated to really let your imagination fly, feel empowered by the sixty-page Action Guide that's jam-packed with advice on how to get organized, and how to take your ideas to a waiting world that really does need your energy and creativity.

Michael Norton has changed the face of social innovation in Great Britain. Over the past thirty years, Michael has created several highly successful socially progressive programmes, which effect thousands of lives all over the country. He founded the Directory of Social Change; YouthBank, which gives young people a chance to make grants to causes that they believe are important; and UnLtd, which received a National Lottery grant of GBP100 million to enable people to take their ideas forward for better communities and a better world. Michael's last book, 365 Ways to Change the World, has received huge critical acclaim and become a word-of-mouth bestseller.