The Bottom Line: Business Finance: Your Questions Answered (Virgin Business Guides) - Softcover

`My business is growing and profitable but how come it is always so short of cash? Is it true that I could need nearly half my annual turnover just to fund my debtors and stock - and why?' In the Bottom Line Finance: Your Questions Answered, the answers to these and other frequently asked questions are provided in short, easy to read and understandable sections. These are also followed by case studies, giving short insights into what other businesses have done and why it worked for them. The book covers topics such as: under-standing financial statements; financial analysis and control, break even analysis, profit improvement, securing the right type of funding, and buying and selling a business. For those running or managing a business, it may be invaluable in helping you find the answers you need to today's questions and gain the level of understanding of finance that you need to avoid problems in the future.

Paul Barrow is currently developing programmes aimed at improving financial understanding within businesses of all sizes. He is a non-executive director for several companies and, until recently, was group finance director for a multimedia/software company, but most of his time is spent working with non-financial people who, by their own admission, feel uncomfortable with finance, and his main interest and passion is in breaking down the mystery that surrounds the language of finance. He has taught at Warwick University as a Senior Teaching Fellow, where he was programme director for The Business Growth Programme.