Spellbound: The Seven Magic Techniques of Influence, Persuasion and Success - Hardcover

A professional magician and illusionist―the head magic consultant to the hit film Now You See Me―reveals how to bridge the gap between perception and reality to increase your powers of persuasion and influence.

David Kwong has astounded large crowds -- from CEOs to TED talk audiences to the general public -- making them see, believe, and even remember what he wants them to. Illusion is an ancient art that centres on control: commanding a room, building anticipation, and appearing to work wonders. Illusion works because the human brain is wired to fill the gap between seeing and believing. These are the tools used by top leaders – people like Steve Jobs – to wow crowds and create wonder.

In his years of research and practice, David has discovered seven fundamental principles of illusion―with these rules anyone can learn to amaze an audience, control their narrative, focus their frame and use their minds to control what they think.

Packed with amazing stories and insights, Spellbound gives you a fresh and engaging way to sell your idea, production or skills to stand out from the crowd.

David Kwong is a veteran magician and New York Times crossword constructor, and has been head magic consultant on a number of major Hollywood films. His TED talk has been viewed over 1.5 million times and he speaks about applying the principles of illusions and puzzles to business contexts for a wide range of global corporations.