The 200-MPH Billboard: The Inside Story of How Big Money Changed Nascar - Hardcover

If you have any questions about how NASCAR went from Southern-based fixture to by-God sporting phenomena, you can find the answer if Marc Yost's new book...Some books of this type leave you gasping for air in the midst of statistics, concepts and stratagies; this one dos'nt...This offering from Motorbooks is exhaustivly researched...Yost's writing style is easy and comparativly less dense than almost all of them, yet he still gets the story across in language plain and proper...This book gates a strong buy from this writer --NASCAR dot com

Could very well be considered the textbook for people whao want to know how sponsership has blossomed in the sport, especially in NASCAR...I suggest you purchase the book --Auto Area Racing News

When fans think about NASCAR, they may think about two things: the driver and the driver's sponsor. Dale Earnhardt Jr. and the Budweiser-sponsored No. 8 had a strong bond for many years -- until last year when he changed teams and is now driving No. 88, which is sponsored by a consortium of companies led by Mountain Dew. Finally, after years of NASCAR books about drivers and racing culture, someone has taken a hard look into the economics of the multibillion-dollar sports organization. The 200-mph Billboard: The Inside Story of How Big Money Changed NASCAR by Mark Yost is a fascinating read about how NASCAR evolved from a small Southern sport to an international phenomenon with strong links to Fortune 500 companies. Yost writes about business and economics for the Wall Street Journal, and he has written a fair yet somewhat disturbing account of how quickly big bucks have transformed the sport. It's a must-read for any fan who wants to understand the business side of NASCAR -- for better or worse. - --Daytona Beach News-Journal