Fundraising on the Internet: The ePhilanthropyFoundation.Org Guide to Success Online, 2nd Edition: Second Edition: 9 (The Mal Warwick Fundraising Series) - Softcover

"An 'online classic.'" (Marcelo Inarra Iraeoui, fundraising regional manager, Latin America Greenpeace) "...a comprehensive guide...very accessible...I thoroughly recommend this guide to all charities wishing to make the most of fundraising online..."(Professional Fundraising Plus, 15 March 2002)

In this second edition of the popular Fundraising on the Internet, Mal Warwick, Ted Hart, Nick Allen, and a sterling group of experts in the field have completely rewritten the first-ever hands-on guide for navigating the ever-changing world of fundraising on the Internet. This no-nonsense book gets beyond the hype and hyperbole, and takes into account the new realities of the post dot.com crash marketplace to offer solid advice on how to use technology to raise funds.