Career Opportunities in Advertising - Softcover

This updated and revised edition of Career Opportunities in Advertising and Public Relations describes more than 85 jobs, including the requirements of, and employment prospects for, each position. Explored in great detail are entry and middle-level positions in all areas, as well as more senior positions and the usual routes leading to these higher-paying jobs. In addition, there are appendices listing universities granting degrees in advertising and public relations, and associations and corporations offering internships, workshops, courses and seminars. For each job discussed, you'll find a Career Profile presenting an overview of the salient features of the job (duties, alternate titles, salary range, employment and advancement prospects and prerequisites) and a Career Ladder illustrating typical routes to and from the position described. The text further explores special skills, education and training and various associations relevant to each job. A thorough index helps guide the reader through the expert advice on dozens of promising careers. High school and college students, guidance counselors, professionals and others interested in the excitement and challenge of careers in public relations and advertising will find everything they need to know in Career Opportunities in Advertising and Public Relations.