Thinking Television - Softcover

"`Thinking Television' offers a unique and effective approach to media literacy education. Using media literacy strategies, students learn to develop a concept for media programming that makes money and makes a difference." (Art Silverblatt, Professor of Communications and Journalism, Webster University) "The Thinking Television project is a fine example of how critical media literacy can enrich teaching and learning at the university level by building connections between media criticism, media industry research and cultural empowerment. Anandam Kavoori's students show their talents as they blend deconstruction, issues of representation and an appreciation for the economic realities of the industry. With imagination and an open-minded, optimistic sense of creative possibilities, these students are reinventing the future of the medium." (Renee Hobbs, Director of the Media Education Lab and Professor in the Department of Broadcasting, Telecommunication and Mass Media, Temple University) "In recent years media literacy, in an effort to engage with active audiences and media practice, has lost much of its critical edge. Anandam Kavoori shows that it doesn't have to be this way. This book combines a rounded, critical analysis of broadcast media - from political economy to production practices - with an active, creative engagement with programming. This is media literacy for a better world." (Justin Lewis, Professor and Head of the School of Journalism, Media and Cultural Studies, Cardiff University)

Thinking Television tells the story of an innovative media literacy project focused on the creation of media programming that "makes money" and "makes a difference". Woven around critiques of student-produced concepts for "television that thinks", this book offers new directions for critical media literacy, popular culture studies and the interdisciplinary concerns of cultural studies.