Africa - The Ultimate Frontier Market: A Guide to the Business and Investment Opportunities in Emerging Africa - Softcover

It is an accessible, exciting and refreshing approach which even those readers not wielding millions to invest will be drawn to. --Caroline Allen, Investment Europe

If you're a fund manager looking to invest in Africa, an entrepreneur, or an executive with African expansion ideas I'd highly recommend this book. --Nathan Tobik, Oddball Stocks

...this is a more practical guide that will be particularly useful to anyone keen to develop work or investment relationships with any of the rapidly expanding African markets. It is also worth a flick if you are interested in the continent's story. --Economia

For anyone thinking of entering the African market, this is a great basic guide to the background of the continent s possible opportunities. --Lucille Redmond, The Market

...the book is an excellent guide to what has shaped this region (Africa) in the past 50 years and what opportunities abound in the next 20. A timely primer on what makes this region the second-fastest (after Asia, excluding Japan) growing region in the world. --Helmo Preuss, Business Day (South Africa)

...the book is an excellent guide to what has shaped this region (Africa) in the past 50 years and what opportunities abound in the next 20. A timely primer on what makes this region the second-fastest (after Asia, excluding Japan) growing region in the world. --Helmo Preuss, Business Day (South Africa)

Sub-Saharan Africa is now one of the world's most talked about regions in terms of emerging investment opportunities and sources of new growth. Its economies represent a quintessential frontier market and they are set to develop into an area of long-term investment interest. Africa - The Ultimate Frontier Market is an investor's guide to the transformations that have occurred in the African business landscape in the last 50 years and the key areas of interest for the future. This book provides a detailed but lucid look at the changing trends in social life, government and business since the 1960s. It explains the background to consumer market developments and why they have occurred, the enablers that have been laid down within Africa that ready it for business expansion, and the sectors where there is opportunity for investment and growth. The business environment is then broken down into seven key areas on which investors should focus: Agriculture - Real estate - Consumer retail - Financial services - Telecoms - Transport and logistics - Manufacturing and processing Each of these chapters describes the major themes in the area and identifies the specific consumer sectors anticipated to experience the biggest growth in the years to come. By following the long-term developments described by David Mataen, you will understand the pace of change in Africa in the past and gain an appreciation for how its business and economy will progress in the future. At this time of great opportunity, this book is an essential addition to your investment library.