Buy Low, Sell High: The Simplicity of Business Finance - Hardcover

Phil is one of the best educators in the elite Google Business Academy faculty. This book is built from the same core as the material that he uses so successfully in enhancing the financial acumen of our GBA participants. --Amelie Villenueve, Head of Business Leadership Development, Google This book is a gem! It is a concise and practical review of key financial metrics and how they create shareholder value. The section on how everyone at all levels and functions of a company can help to improve its financial performance is particularly insightful. --James A. Runde, Advisory Director and Former Vice Chair of Investment Banking, Morgan Stanley

Financial (or business) acumen is essential for all managers and owners of businesses if they are to truly understand how to make them successful. Yet, for general (non-financial) managers and owners, business finance is often perceived to be "difficult" and/or plain boring. This book, written by an experienced and popular teacher of finance to thousands of non-financial managers, explains in very simple but engaging terms what are the goals of a business, how it is set up to make money, what are the key measures of this financial health, and what are the key factors affecting those measures. Concise and designed for great accessibility, this is the dream-book for all those non-financial managers and owners who want a quick and motivating read on finance in order to obtain that necessary business acumen.