Unmistakable: Why Only Is Better Than Best - Hardcover

"If you're interested in short-term fame and fleeting status, you're better off with reality TV and the latest social network. But if you want to change the world, this book will inspire, encourage, and equip you. The stories are powerful and the advice is rock solid."
- CHRIS GUILLEBEAU, author of Born for This and The $100 Startup

"High-octane self-motivation is the foundation of any creative or entrepreneurial enterprise. Srinivas Rao's Unmistakable is the foundation of that foundation. Read it!"
- STEVEN PRESSFIELD, author of The War of Art

"Srinivas has written an engaging, inspiring, passion-filled permission slip for you to speak and live your truth. Which is the only true currency we have in this fast-moving, competitive world."
- PAMELA SLIM, author of Body of Work and Escape from Cubicle Nation

"Rao provides a fascinating deconstruction of the factors, mindsets, and habits that must all combine to create an unmistakable life."
- CAL NEWPORT, author of Deep Work

"Several years ago, I got a request to go on Srinivas's podcast. It was a small show then but in the years since, I've seen it grow into one of the biggest and best shows around and watched the creator become a bestselling author and an inspiring leader. How did he do it? By following the exact 'unmistakable' formula laid out in this book."
- RYAN HOLIDAY, author of The Obstacle Is the Way and Ego Is the Enemy

"This book is a wonderfully concise collection of insights from edgy thought leaders mixed with Rao's own personal narrative. His struggles, his breakthroughs, and his relationship with surfing, as a sanctuary and a metaphor for inspiration, will inspire you in turn to tap into your own unmistakable work. Congratulations, Srinivas, for writing a soulful, poetic, and accessible little book."
- ERIK WAHL, artist and author of Unthink

Seth Godin taught us to be "remarkable" in Purple Cow, and Guy Kawasaki stressed "enchanting" inEnchantment. Now Srinivas Rao explains the power of "unmistakable"--creating work that no one can replicate, thereby eliminating your competition.
 
After getting rejected from many business schools and fired from several sales jobs, Srinivas Rao decided to stop doing what he thought he was supposed to do and start working in a way that felt honest. He launched the Unmistakable Creative Podcast to interview some of the greatest minds in business--including Seth Godin, Simon Sinek, Pam Slim, Elle Luna, and Ryan Holiday--finding a surprisingly big audience. This book distills the lessons, anecdotes, and insights of the 500+ people he has interviewed.
 
Unmistakable art needs no signature. As soon as it's in front of you, you know exactly who created it, like Banksy's street art or Tim Burton's films. Whether you're a business owner, artist, or anything in between, when your work is unmistakable, your competition becomes irrelevant. They can't copy you.
 
The key to being unmistakable is to stop trying to be the best--because that would mean you're sticking to plans and rules that have already been set for you, choosing what's safe and reliable. Rao argues that your most meaningful, impactful, and joyful work exists outside the "being the best" mindset, if you can strip away the expectations and pressure that you've internalized--to lead you to be the only.