Babin, B: CB4 (with CourseMate with Career Transitions Prin (Engaging 4ltr Press Titles in Marketing) - Softcover

"I've been using this textbook for a couple of years now and I've found it to be an excellent textbook. The authors have done a great job - as has the publishing team. Thanks for all your outstanding work." "CB gives a broad coverage of consumer behavior in a format that students relate to and are more apt to read before class."

Created through a "student-tested, faculty-approved" review process with more than 250 learners and instructors, CB4 offers a visually appealing, succinct printed approach with tear-out review cards and online CourseMate study tools and interactive eBook. The CB4 book and learning resources are all offered at a value-based price with a unique approach that's proven to increase retention and strengthen learning outcomes. CB4 streamlines an engaging introduction to the core concepts and applications of contemporary consumer behavior as it is practiced today with the latest consumer behavior statistics, examples and trends. This magazine-style book emphasizes how the recent recession, green marketing, and natural disasters all impact contemporary consumer behavior. CB4's captivating approach promises to bring the most recent consumer behavior information to life in a presentation focused on the needs of today's learner.