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Create, improve upon, and maintain a successful brand
Branding is a red-hot topic, and for good reason: it paves the way for marketing success. Whether you want to build a new brand, strengthen an established brand, or repair a broken brand, this hands-on guide helps you define your desired brand image and leads you through the entire branding process. So what are you waiting for? Take control of your brand today!
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Buchbeschreibung Paperback. Zustand: New. BRAND NEW ** SUPER FAST SHIPPING FROM UK WAREHOUSE ** 30 DAY MONEY BACK GUARANTEE. Artikel-Nr. 9781118958087-GDR
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Buchbeschreibung paperback. Zustand: New. Language: ENG. Artikel-Nr. 9781118958087
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Buchbeschreibung Taschenbuch. Zustand: Neu. Neuware - Discover how brands are created, managed, differentiated, leveraged, and licensedWhether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more.Packed with plain-English advice and step-by-step instructions, Branding For Dummies covers assembling a top-notch branding team, positioning your brand, handling advertising and promotions, avoiding blunders, and keeping your brand viable, visible, and healthy. Whether you're looking to develop a logo and tagline, manage and protect your brand, launch a brand marketing plan, fix a broken brand, make customers loyal brand champions--or anything in between--Branding For Dummies makes it fast and easy.\* Includes tips and cautionary advice on social media and its impact on personal and business branding programs\* Covers balancing personal and business brand development\* References some of the major brand crises--and how to avoid making the same mistakes\* Shows brand marketers how to create brands that match their employers' objectives while launching their own careersIf you're a business leader looking to set your brand up for the ultimate success, Branding For Dummies has you covered. Artikel-Nr. 9781118958087
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Buchbeschreibung Kartoniert / Broschiert. Zustand: New. Bill Chiaravalle served as Creative Director with world-renowned brand strategy and design firm Landor Associates before founding Brand Navigation, which has been honored with numerous branding, design, and industry awards. Barbara Findlay Schenck is a nati. Artikel-Nr. 556570519
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