News, Ads, and Sales: The Use of English for Commercial Purposes (Classic Reprint) - Softcover
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Reseña del editor:
Excerpt from News, Ads, and Sales: The Use of English for Commercial Purposes
The book is purposed for the last two years of high school or the first of college. Its introduction and use should follow sonic work in English composition along industrial and commercial lines; and of course a thorough understanding of letter-writing in all its forms is to be taken for granted. In fine, the study of such subjects as are treated herein should follow a thoroughgoing study of the more elementary types of commercial composition.
About the Publisher
Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Reseña del editor:
The book is purposed for the last two years of high school or the first of college. Its introduction and use should follow sonic work in English composition along industrial and commercial lines; and of course a thorough understanding of letter-writing in all its forms is to be taken for granted. In fine, the study of such subjects as are treated herein should follow a thoroughgoing study of the more elementary types of commercial composition.
About the Publisher
Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Excerpt from News, Ads, and Sales: The Use of English for Commercial Purposes
The Subject. - A few years ago it was more or less necessary for a teacher of English to apologize when he mentioned commercial English. He stood in fear of the "culturists." Now the live, efficient teacher of English must apologize if he does not mention it, the "culturists" notwithstanding. He has no quarrel with those who argue for the classics; he believes in the classics too, but this belief does not move him to disbelieve in commercial and industrial English. He recognizes the two as different, not as antagonistic, each with a place peculiarly, even exquisitely, its own. Indeed, he is almost ready to say that they are complementary one to another. At least he knows that often enough pupils find themselves immersed in the classics without having had any adequate preparation for them. And he knows that there is no better preparatory medium than the good magazine or good newspaper; no better vehicle of transition from formal grammar and composition drill to the classics than the best that is printed and circulated among us right here and now. In English too -
"The common problem, yours, mine, every one's,
Is...finding first
What may be, then find how to make it fair
Up to our means."
We cannot impose perfection from above; we may be able to lead, not jump, up to it from below. This great middle ground of current written English has, up to the present time, been omitted practically altogether, - at least as far as any systematic instruction is concerned. The omission has been a great loss, not only in and of itself, but it has entailed peculiar problems of maladjustment and negative appreciation when the pupil has finally been confronted with the more specifically so-called cultural types.
About the Publisher
Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
The Subject. - A few years ago it was more or less necessary for a teacher of English to apologize when he mentioned commercial English. He stood in fear of the "culturists." Now the live, efficient teacher of English must apologize if he does not mention it, the "culturists" notwithstanding. He has no quarrel with those who argue for the classics; he believes in the classics too, but this belief does not move him to disbelieve in commercial and industrial English. He recognizes the two as different, not as antagonistic, each with a place peculiarly, even exquisitely, its own. Indeed, he is almost ready to say that they are complementary one to another. At least he knows that often enough pupils find themselves immersed in the classics without having had any adequate preparation for them. And he knows that there is no better preparatory medium than the good magazine or good newspaper; no better vehicle of transition from formal grammar and composition drill to the classics than the best that is printed and circulated among us right here and now. In English too -
"The common problem, yours, mine, every one's,
Is...finding first
What may be, then find how to make it fair
Up to our means."
We cannot impose perfection from above; we may be able to lead, not jump, up to it from below. This great middle ground of current written English has, up to the present time, been omitted practically altogether, - at least as far as any systematic instruction is concerned. The omission has been a great loss, not only in and of itself, but it has entailed peculiar problems of maladjustment and negative appreciation when the pupil has finally been confronted with the more specifically so-called cultural types.
About the Publisher
Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
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- VerlagForgotten Books
- Erscheinungsdatum2018
- ISBN 10 1330056183
- ISBN 13 9781330056189
- EinbandTapa blanda
- Anzahl der Seiten234
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