Understanding the Construction Client - Softcover

"Contractors who want to get ahead must prioritise the needs of the client. this is the central message in the book... [and] the key difference between an average and highly successful project" Construction News "An excellent read for all levels of interest and capability within the industry and will be of interest to a wide readership" Building Engineer

This book breaks new ground by creating a framework to understand clients' actions and needs. Most construction management books focus on improving the construction process; this one focuses on a better engagement with the client. It challenges conceptions of both the construction industry and clients' businesses so that a more effective process and greater client satisfaction can be achieved. The book suggests that 'buildings are not about building but about changing and developing the client'. The technical, organisational and psychological aspects of this are described and analysed in detail so that current experience can be explained and better practice determined.