Marketing and Selling Professional Services in Architecture and Construction - Softcover

"This would make a highly desirable read for anyone operating within the construction services sector - whether they are directly in contact with their clients or not. It presents a well-structured approach to effectively selling construction services without making the subject too complex or the end unachievable. This book is especially a good addition to the repertoire of those whose task is the regular creation of business, and even better acquisition for those new to the territory." (Emerald Journal, 2011) "An admirable feature of the book is its ability to work from a strategic level down to a fine level of detail." ( International Construction Law Review, April 2010)"For new marketers/sales folk it contains all the essentials you will need packaged well and written accessibly." ( PM, June 2010)

This practical book on selling and marketing will help architects, engineers, project managers, facilities managers, surveyors, and contractors 'sell' themselves to prospective clients. As clients become more sophisticated at both local and international level, and as competition in the construction industry increases, both contractors and consultants have to take a more professional approach to selling themselves. This is especially true for PFI bids where vast resources are committed to winning multi-million pound contracts. Through a simple-to-follow process, illustrated with plenty of diagrams and checklists, Marketing & Selling Professional Services in Architecture & Construction sets out the seven key aspects of selling and marketing professional services. It is full of applicable ideas and examples and is well structured to enable readers to dip into the section relevant to their current needs.