Rhetoric in Popular Culture - Softcover

This book joins together two vital scholarly traditions: rhetorical criticism and critical studies. With updated examples from popular culture throughout the text; updated material on Marxist, psychoanalytic, feminist, media-centered, and culture-centered criticism; as well as a new discussion on "super-signs", neo-Aristotelian methods, and intertextuality, the text enables students to apply the growing and cutting-edge methodologies of critical studies to the study of rhetoric, and to link those new approaches to the rhetorical tradition.

Barry Brummett is the Charles Sapp Centennial Professor in Communication and Department of Communication Studies Chair at the University of Texas at Austin. He received his Ph.D. from the University of Minnesota. Brummett has authored several articles and books, including Rhetoric in Popular Culture (Sage), A Rhetoric of Style (Southern Illinois University), and Rhetorical Homologies: Form, Culture, Experience (University of Alabama). He studies the rhetoric of popular culture and the theories of Kenneth Burke.