Promoting Your School: Going Beyond PR - Softcover

"A good base that can be used immediately. I would recommend it for university classes and to colleagues." (William A. Sommers, Senior Fellow 2008-05-09)

"Warner says upfront her book is light on theory but heavy on practicality, which busy school leaders will welcome because their action-packed schedules allow little time to find successful strategies that can be adapted to their individual schools." (The School Administrator, October 2010, Vol. 67(9) 2010-11-23)

“Clearly indicates how to communicate with a variety of groups to obtain public support. This book is very easy to read and understand and has a wealth of examples.” (Anne Roede Giddings, Assistant Superintendent 2008-05-09)

"The examples spur thought on how schools can best communicate with their communities. The book is truly a practitioner’s handbook that any educator can learn from and put immediately into use." (Bruce Deterding, Principal 2008-05-09)

Increase public confidence and support for your school through effective communications! Administrators will find that this updated edition of the bestseller is packed with techniques for projecting a positive school image and strengthening the four-way partnership between schools, parents, community, and the private sector. The author offers novice and experienced school leaders practical tools for successfully communicating school goals, successes, challenges, needs, and educational priorities. The new edition features: Updated examples of recommended strategies within each chapter New chapters on 'Communicating with Technology' and 'Rallying Support for Public Schools'A revised, user-friendly Table of Contents and List of Resources