Trademark: Legal Care for Your Business & Product Name - Softcover

"Excellent step-by-step instructions for registering a mark, written in plain English with clear examples." Library Journal "Searching for a winning business or product name? Or have a distinctive logo or slogan to protect with a trademark or service mark? You will find sound advice in this book." San Francisco Examiner "Get tips to help you choose and protect a name, logo and other unique items that identify your company." Houston Chronicle

Protect your business name and logo!

Your business name, the names of your key products, and your logos, packaging, and slogans—all of these can function as trademarks that distinguish your business and its services and products. So it’s important to choose your marks carefully and protect them vigilantly.

Here, you’ll find the most up-to-date information on how to select and protect a great trademark. Learn how to:

• choose trademarks that distinguish you from competitors
• search for marks that might conflict with your own
• register your mark with the U.S. Patent and Trademark Office
• protect your marks from unauthorized use by others
• resolve trademark disputes outside the courtroom, and
• create an Internet presence and secure a domain name.
  

Includes step-by-step instructions on how to register and maintain your trademark with the federal government.

Thoroughly updated, the 11th edition includes the latest laws, court cases, and federal online registration process.