Transforming a College: The Story of a Little-Known College's Strategic Climb to National Distinction - Softcover

"The book is not intended to be a recipe for success. Rather, Keller hoped that others would draw inspiration from Elon’s ascent. His words written in 2004 are just as true today, if not more so. ‘America has never needed as many highly educated, creative, spirited persons as it does today.’"

(University Advancement)

"Keller has brought his estimable experience as a consultant, strategic planner, and scholar to the task of presenting an engaging case study of institutional transformation... The resulting account is appealing and engaging, challenging the mindset of readers who are cynical about the possibilities for change in higher education and further inspiring those readers who remain hopeful that, at least in some situations, wholesale transformation is achievable."

(Review of Higher Education)

"What is striking about Transforming a college is the degree to which corporate and competitive strategy and management are so central to the success storyline."

(Canadian Journal of Higher Education)

Ten years after the publication of Transforming a College, Elon University continues to thrive as a school that reinvented itself and its community around the idea of inspiring and guiding students. George Keller's now-classic account has been used as an inspiration and playbook for many other institutions. Available for the first time in paperback, this edition coincides with Elon's 125th anniversary. A new foreword and afterword from Elon president Leo M. Lambert tell the rest of the story of the university's ambitious agenda to position Elon as a top-ranked liberal arts university and a national leader in engaged teaching and learning.