Franchising McChurch: Feeding Our Obsession with Easy Christianity - Softcover

This book takes an honest look at the rise of consumer-minded ministeries. The authors tackle a spiritual shift that is raising provocative issues such as: the blurry line between entertainment and evangelsim; a marketing approach to ministry; the warpedyardstick for measuring church success; and feel-good messages that avoid tough truths. -- from back cover.

Dr. John M. Yeats is the assistant professor of church history at Southwestern Baptist Theological Seminary. He has served churches in Texas, Indiana, and Illinois in a variety of pastoral roles. John, his wife, Angie, and their four children reside in Fort Worth, Texas.

Dr. Thomas White is the vice president for student services and communications, as well as associate professor of systematic theology, at Southwestern Baptist Theological Seminary. He also serves as pastor of theology at The Cross Baptist Church. Thomas, his wife, Joy, and their daughter, Rachel, live in Crowley, Texas.