Riches in Niches: How to Make It BIG in a Small Market - Softcover

Why do some financial advisors wind up making millions on TV giving investment advice while others labor in obscurity? How do some attorneys land regular columns in prestigious trade publications? Where do those speakers who give the annual address at industry conventions come from? What is the secret reason that a select few service professionals enjoy high-profile, high-prestige, and high-paying status as "Experts" in their fields? More importantly, can the rest of us do it? Susan Friedmann answers a resounding "Yes!" In Riches in Niches: How to Make It BIG in a Small Market, Friedmann shows you the factors that separate the "Experts" from the service professionals who may have identical - if not better - skills, but whom no one has ever heard of...Friedmann knows what she's talking about. For more than 20 years, she's been the "The Tradeshow Coach," one of the exhibiting industry's foremost experts. Combine that expertise with insights from other well-known Nichepreneuers, and you've got a book jam-packed with useful information to transform today's career into tomorrow's success story.

Susan Friedmann, CSP (Certified Speaking Professional), has traveled the world helping companies put their best foot forward at industry events. Her client list includes some of the most recognizable names in the world: Siemens, Kimberly-Clark, IBM, American Express, and many more. She is the author of numerous books, including Meeting and Event Planning for Dummies and hundreds of magazine and newspaper articles. Friedmann has been a guest on a variety of radio talk shows and a guest expert on CNN's Financial Network and Bloomberg Television. She is also a national board director of the National Speakers Association (NSA).