Sport Marketing - Hardcover

This latest edition of Sport Marketing has been streamlined and updated to keep pace with the latest information and issues in the competitive world of sport marketing. This text maintains its position as the best-selling and original text in the field, continuing to direct students to a better understanding of the theoretical backbone that makes sport marketing such a unique and vibrant subject to study. Heavily updated with more contributions from industry professionals and emphasis on social media platforms that have revolutionised the field in recent years, this edition contains practical material that prepares students for careers in sport marketing. Lecturers may also take advantage of the student web study guide and complete package of ancillaries to enhance learning and presentation of core concepts.

Bernard J. Mullin is chairman and CEO of the Aspire Group, a leading global management and marketing consulting business focusing on the sport and entertainment industry. Stephen Hardy was a professor of kinesiology and affiliate professor of history at the University of New Hampshire until 2014. Over three decades, he taught courses in sport marketing, athletic administration and sport. William A. Sutton, is the founding director and professor at the sport and entertainment business management at the University of South Florida.