The $21 Challenge: We Show You How to Feed Your Family with $21 for One Whole Week: Save $300 in a week! No coupons required! - Softcover

Twelve years ago, when Fiona Lippey and her now husband Matt first moved in together, they had very little money. They had $20 left to last the week and needed $10 of that for bus fares. That left $10 for food! Fiona quickly worked out how to stretch her $10 to buy enough food to last the week. It opened her eyes to a new way of life. Time passed. Fiona and Matt got married, had a baby and were living happily on next to nothing. For six months Fiona watched other mums struggling on incomes three times higher than her own. It was frustrating. Fiona's background in industrial design had given her an insight into the world of marketing. She could see all the tricks companies used to manipulate vulnerable new mums into parting with their money. Fiona wished there was someone out there protecting these mums from unscrupulous marketers - but there wasn't. So Fiona and Matt took matters into their own hands. They started a website to empower families and turn them into smarter shoppers. Since then, Simple Savings has evolved into a massive website averaging 11 million hits per month. Now a happy family of six, Fiona and Matt continue to run Simple Savings from their television free, 3 bedroom home in sunny Queensland, where they teach 200,000 families a week how to enjoy a better life! Jackie Gower jokingly credits her children as being triggers for her uncontrollable spending. Previously sensible with money, the onset of motherhood turned Jackie into a shopping victim overnight. She wanted her kids to have EVERYTHING! Well - that was what being a good mom was all about, wasn't it? Jackie's idea of a family outing was going to the shops and spending $250 on stuff. Every week. Jackie and her husband Noel became proud home owners in 2003. Unfortunately, this made things worse. She wanted to fill her home with beautiful things and fill it she did! Unhappy in her job, shopping became an almost daily way to relieve the boredom. By the time she discovered Simple Savings in 2004, Jackie was lying awake at night worrying if she had enough money to pay the mortgage. The day Jackie joined Simple Savings, things changed. She was so amazed at the effect the website was having on her that she asked to become part of the Simple Savings team. Jackie and Noel live with their teenage sons in beautiful New Zealand. They love living there and enjoy breezing down the supermarket aisles, ignoring all the things they used to buy.