AdWords Workbook: Advertising on Google AdWords, YouTube, and the Display Network - Softcover

UPDATED EDITION FOR 2018 ~ New AdWords Interface

Learn AdWords in Plain English - Step by Step!

Buy the Workbook Used by Jason McDonald to Teach Google AdWords Advertising

• Updated - Fully updated for 2018, and focused on the new AdWords Interface
• AdWords in all its Glory - master the AdWords Search Network, Display Network and Remarketing and even YouTube
• Read the Reviews - compare the REAL REVIEWS of this book compared to the REVIEWS (?) of other books
• Learn to Advertise Your Business on Google without losing money
• Watch Videos - view step-by-step companion VIDEOS that SHOW you how to use ADWORDS effectively
• Use the Worksheets - download WORKSHEETS that guide you step-by-step to AdWords success.
• Access Free Tools - access the companion ADWORDS TOOLBOOK with free tools for Google AdWords!

The #1 Bestselling Workbook on Google AdWords Advertising for Your Business

• Jason McDonald - written by a successful practitioner of AdWords. Just Google 'AdWords Expert Bay Area.'
• Stanford University - used by Dr. McDonald in his courses, both online and in face-to-face workshops
• Got Questions? - just Google 'Jason McDonald' and send a quick email or call.

The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online.

Table of Contents

1. AdWords Basics - the basics matter, so begin at the beginning.
2. AdWords Gotchas - identify and fix the four main 'AdWords Gotchas' that may be costing you a LOT OF MONEY.
3. Keywords - find and leverage transactional keywords that make you money and nix ones that lose you money.
4. The AdWords Search Network - optimize your Google Search Network efforts in AdWords step-by-step.
5. Google Display Network - avoid rip offs in the GDN, and optimize for placements and strategies that truly work
6. YouTube - Google's subsidiary, YouTube, is the #2 Search Engine. Master video advertising easily.
7. Metrics - Learn what you can and should measure in AdWords, and use this data to optimize your RETURN ON AD SPEND (ROAS)
8. Tools - Includes a free companion AdWords Toolbook, with hundreds of FREE tools to master AdWords better, faster, cheaper.

AdWords Advertising in PLAIN ENGLISH: let Jason guide you in SIMPLE language to INCREDIBLE return on investment via Google AdWords

 

Check out the other AdWords Books - Perry Marshall and Mike Rhodes Ultimate Guide to Google AdWords, AdWords for Dummies, AdWords Secret Hacks, SEO Like I'm 5 etc., - they're great, they're good, but they don't include powerful step-by-step worksheets, links to online videos, and the free AdWords Toolbook with hundreds of free tools for AdWords advertising 2018. Plus they're OUTDATED. This AdWords book is listed as one of the best books on Google AdWords 2018.

Author Jason McDonald has been active on the Internet since 1994 and has taught SEO, Google AdWords, and Social Media since 2009 – online, at Stanford University Continuing Studies, at both AcademyX and the Bay Area Video Coalition in San Francisco, at workshops, and in corporate trainings across these United States. His passion is to take complex marketing topics such as social media marketing and make them easy-to-understand for small business owners and marketers. His style is practical, hands-on, and fun. He received his Ph.D. in 1992 from the University of California, Berkeley, and his B.A. from Harvard University in 1985. When he’s not surfing the Internet, Jason can be found being trained by his black Lab, Buddy, across the highways and byways of the San Francisco Bay Area.