How to Create a Successful Photography Business - Softcover

How To Create A Successful Photography Business is a comprehensive how-to manual that is jam-packed with the secrets to creating a photography business that generates a solid profit. With the most up-to-date, comprehensive information on the photography business, the book addresses the taboo conflict of artist vs. moneymaker and attempts to demystify fantasy from reality. Etienne immediately encourages photographers to define subjects they would like to shoot and research the income earning potential of these subjects. Chapters are presented in a chronological fashion, starting with filing the legal documents to establish a real photo business and extending to client relations, marketing, prepping, and shooting. The book also includes legal documents and an extensive reference section on photo-related products, support groups, and services.

Elizabeth Etienne has more than twenty years of experience shooting photos. A graduate of the Brooks Institute of Photography in Santa Barbara, California, she is best known for her vintage-style imagery often associated with her elaborate weddings and high production engagement sessions. Her wedding and contemporary lifestyle images can also be found in stock libraries, fine art galleries, and advertising campaigns for hotels, pharmaceutical companies, and record labels in the US and Europe. Award-winning and published in numerous magazines and websites, Etienne also contributes to key industry publications such as Bride World, Rangefinder, AfterCapture, The Times Journal of Photography, PDN, Petersen's Photographic Magazine, Photoserve.com, Kodak.com, and Photobiz.com. She currently serves on Kodak's advisory board and has her own consulting business and workshop company called Dream Team Photo Workshops. She lives in Los Angeles, California.