Touch This (Paperback) /anglais: Graphic Design That Feels Good - Softcover

In today's high-tech, virtual world people are drawn irresistibly to 'touch-friendly' designs. It's little wonder that graphic design using unusual materials that call out to be touched get noticed and build image like no others. Design on non-traditional materials attracts both designers and consumers. The subject fascinates consumers because they recognise that unique materials can be difficult to engineer and incorporate, and thus tactile design nearly always becomes coveted and collectible. Moreover, the designer who can get a consumer to interact with a product, whether it's a brochure or a package, increases the chance of making a memorable connection and, even better, a sale. This book features intriguing projects that incorporate a gamut of 'you can't print on that' materials, including razor-thin metal business cards, x-ray film, heat sensitive inks, ceramic tiles and carpet samples. In short, there are design solutions in this book that use any and everything, except plain paper.

Designer Scott Witham, who has worked for global clients including Sony, Virgin, Orange and the Royal Bank of Scotland, is the creative director of his own company, Traffic Design Consultants in Glasgow. He is also the author of Festive: The Art and Design of Promotional Mailing.